Map Your Reality.
As part of our Turning the Telescope™ process of brand development, one of the first things we encourage clients to consider is our Strategic Brand Assessment. (You might also call it a strategic business assessment, because it really does assess how well your key players understand your corporate strategy. (If they don't understand it, how are you going to achieve it?)

This is a singular tool that gives profound insight (with specificity!) as to how the brand is perceived among internal publics. It's the only assessment tool that shows why an organization and its brand aren't reaching full potential. Since we believe that brand is integrally an inside-job, this is an important primary step to see how well the corporate strategy is aligned across the company. And where there are gaps.

Quick. Simple. Smart.
In an easy-to-use online format, we ask executives, employees and channel partners to rate company performances and priorities. From this, we can identify the disconnects between vision and implementation. We'll identify the gaps in alignment among the three audiences and we'll see what's perceived as being most important.

By assessing strategy, execution and structure, overlaid with priorities, we identify specific areas in business and marketing practices that will help the company and the brand achieve greater success in the marketplace. It also determines leading performance indicators (KPIs) and clarifies how resources should be allocated for greatest impact on ROI. And because the SBA creates the ability to systematically measure progress, we can replicate the benchmark to track progress as we build a strong brand.

Ready. Set. Grow.
It's particularly helpful before and during strategic planning, when making changes to existing products or services, when launching a new product or service or when there's a change in leadership. It's a quick process, it only takes about three weeks to assess the organization from multiple points of view. It takes the guesswork out of the planning process and moves initiatives forward with the kind of insight that makes foresight, well, practically fail-safe.

brandsavants
Your Chief Strategy Officer®

2240 Shelter Island Drive
Suite 210
San Diego, CA 92106
Latitude/Longitude:
32.717881°/-117.221166°
619.296.6662
FAX 619.225.7870