Books

Buiding the Brand-Driven Business, by Scott M. Davis and Michael Dunn

First, Break All the Rules by Marcus Buckingham and Curt Coffman

Now, Discover Your Strengths, Marcus Buckingham and Donald O. Clifton, Ph.D.

Good to Great, Jim Collins

Lovemarks: The Future Beyond Brands, Kevin Roberts

Hidden in Plain Sight, by Eric Joachimsthaler

The Breakaway Brand: How great brands stand out, by Francis J. Kelly, III and Barry  Silverstein

Over Promise and Over Deliver, by Rick Berrera

Multimedia Tutorial

Building Your Brand
Well-done, fairly short multimedia presentation from Bank of America on product and service branding that contains good information and strategy ideas for building a successful brand (requires Flash Player plugin and cookies must be enabled).

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