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Our three principals -
your Chief Strategy Officers™, work interdependently to provide
big-league brand counsel to clients, drawing from complementary backgrounds in
business and marketing consulting, strategy development and implementation,
customer service and customer relationship management, sales management,
training and organizational development.
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Russ Cornelius
is a Certified Brand Strategist (CBS) with more than 25 years' experience in
consulting and corporate marketing strategy and sales management. He has
developed integrated marketing programs for clients in healthcare, hospitality,
retail, financial services and business-to-business sectors. As a corporate
marketing executive, Russ has directed and managed channel marketing
initiatives, directed sales teams and designed customer service and CRM policy
and measurement. Russ also owns
Marketing Savants, a vertically integrated marketing agency that can
provide Brand Savants clients with creative and tactical fulfillment of brand
management and marketing strategies. |
Sally Romoser
was first trained on brand development and perception management during her
two-year tenure with Burson-Marsteller, one of the world's leading
international firms pioneering work in branding. A marketing executive for more
than 20 years, Sally is a focused strategic marketing and business consultant
with experience in health care, technology, real estate, tourism and B2B.
Having owned her own consulting firm since 1992, she has developed expertise in
business strategy and planning, product line analysis, market analysis,
organizational development and deployment of organizationwide customer service
initiatives. |
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Jim Hughes, developer of Brand Savants' agency
network, The Brand Establishment, is a seasoned and creative brand development
pioneer. His proprietary brand discovery process on which our firm's model is
based, Turning the Telescope™,
has become widely recognized as the new paradigm in brand development. In
addition to providing senior counsel and business management direction to Brand
Savants and our clients, Jim is the Chief CBS and leader of our network of
branding agencies and a brand development trainer for Second Wind Network, the
nation's largest training organization of advertising agencies. |
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