Our Services
Brand Strategy
This is at the core of generating a brand that is unique and stands out.
- Evaluate business and brand strategy.
- Develop a brand strategy based on business objectives.
- Construct characteristics, customer profiles, and value propositions.
- Generate the organization’s Brand Constitution, a brand narrative that resonates with customers, partners, employees, and other stakeholders.
Brand Development
I use sophisticated tools that build a brand by delving into and discovering the heart of your brand and identify your evidence of distinction. Insights gained are fused with research to create a brand identity which differentiates your product or service from being more than just a commodity.
Capabilities:
• Internal brand assessment
• Brand creation
• Brand building
• Brand launch
• Brand refresh
• Brand positioning
• Brand architecture
• Digital media brand alignment
• Business and brand strategies alignment
Brand Culture
Your employees will learn that they are the brand anytime they interact with the outer world. I guide your understanding of the brand throughout your organization to inspire and engage your employee brand culture (everyone!) to deliver on the brand promise. The approach is for the long term to create lasting change for your company and ensure that your staff embraces and lives your brand. I call that internal brand development process Enculturation™.
Capabilities:
- Employee engagement
- Internal communications
- Organization & brand alignment
- Brand & business integration
- Touchpoints
- Customer care
Discovery
Meet to discuss aspects of your brand that need to change if you are going to grow.
Detect
Pick the objectives that will make the biggest difference for your company and craft a solution.
Implement
Work together to facilitate the process of making the changes needed.